The Swedish tourism board has taken an interesting risk in handing their official Twitter account @Sweden over to the tax paying public. It seems that the Swedish Institute figured the very best champions of all things Swede are the people themselves. Following this logic, the rational conclusion was that having regular Joes (the swedish equivalent of Joe? Sven?) tweet about their daily lives would raise awareness about how cool Sweden is as a tourist destination.It’s a bold move, with a different person every week connected by nothing but their nationality and their desire to be the voice of the nation. When it comes to transparency and letting go of the reins, Social Media has always scared those who want to control the perception of a brand, or, in this case, a country. But what happens when the voice of a nation casually informs his audience about his masturbation schedule?

We’re wondering whether it’s an earnest attempt to legitimise the country’s Twitter presence, a cunning effort to get the inside, authentic street view of the best of the country or just a PR stunt.

Time will tell. The project lives at Curators of Sweden, and says very little about their plans. According to Digital Trends we can expect to hear from “a teacher, a priest, an editorial writer, a coffee-drinking trucker lesbian and an ad agency founder who owns his own farm. There’s no end date set for the experiment and will likely continue for at least the next two months.”

It’s a cool and novel use of the platform and worth keeping an eye on.

At Gorilla, we’re all about innovation and creativity. Here’s an awesome video with a few of the most innovative minds right now, one being the co-founder of Twitter. It takes a look at their aims and where they get their ideas from. And there’s a mini pool table. Yes, you read that right. There is no innovation without action.

The Innovators from SPARKHOUSE on Vimeo.

The Halloween Jam, presented by DC Shoes Africa, took place this weekend at the legendary Gumtrails in Cape Town. DC held a photo comp on Twitter using the #Halloweenjam hashtag and the best photo won some DC product. And the winner was…. Nicolas George, aka the Mighty Pickle, who sent in a ton of great shots, including this one.

There are more shots from the weekend on the FB page. Keep up to date with everything DC by joining the DC Hub to find out the latest in product, team and event news.

Thanks to everyone who got involved by sending in their pics and re-tweeting the entries. All in all the event was a success with a huge crowd turning up despite some threatening weather and a massive party to finish things off. Nothing like combining riding injuries with drinking injuries to really make your Sunday heavy-duty. Look out for more footage coming soon.

We’re all for supporting the movement to raise awareness about prostate cancer and funds to fight this disease, which is why we suggest checking out Duel Shaving, one of our newest clients. They recognise that hair is something that must be tamed, as well as embraced. We’re launching their introduction to social media with a campaign promoting Movember. If you’re a guy who needs an excuse to grow a mo, this is the mo’ment you’ve been waiting for.

Head on over to their Facebook page and sign up to start posting pictures of your glorious ‘tache for the world to admire. Duel will be donating R1 to CANSA for every Like the page receives in November, so make sure to get your mo’ bros involved in this great cause. We’ll be posting regular content, Movember related and otherwise, on Twitter too.

Not only do you get to showcase your fine work of facial decoration but the most committed lip hair cultivator will walk away with a cool R5000 cash. Carpe Stachio!

With nearly 5 million views, Team Jeep rider Evan van der Spuy is now world-renown for being the guy who got hit by a buck!

The seventeen-year-old was competing in a mountain bike race at Albert Falls Dam when a Red Hartebeest collided with him. Fellow racer Travis Walker was behind him and filmed it as it happened. Although you don’t see Travis in the footage, you do hear him. He will now forever be known as the ‘Holy Cow guy’!

Luckily, Evan only had a strained neck and was otherwise uninjured, thanks to his helmet. The video has made news worldwide. Check out Jeep Apparel for an exclusive interview with Evan on his battle with a buck.