Social Media Strategy and Marketing Mix Integration

Speaking as the voice of the brand makes it vital that we are integrated into every element of the brand’s activities. It not only allows us to better answer fan queries, but also allows us to suggest ways of maximising activity to benefit your fans. This can be through fan-only exclusive access, sharing of content through the page, or amplifying the reach of your activations or events through your fan base and their friends. A good social media strategy isn’t an after thought or an add-on: it’s a fundamental element of the campaign.

Our work with AXE at the Top Gear Festival is an example of a socially led activation.

Our brief for World Baking Day Campaign was to raise awareness of the upcoming World Baking Day, and around the concept of #caking as a meme. We used the opportunity to launch Stork’s I Love Baking social media platforms.