DON’T WORRY. IT’S THE FIRST QUESTION THAT ANYONE ASKS.
When we launched our Jungle in 2008, digital was web-only and social media wasn’t really even a thing. Our mission was to build brand love through disrupting guerrilla marketing campaigns and experiences. Calling ourselves Gorilla just seemed like the logical choice.
15 years later, we have grown into an award-winning, level 2 BBBEE digital creative Jungle.
THREE CORE STRENGTHS COMBINE TO CREATE EFFECTIVE, DIGITALLY-LED CAMPAIGNS AND EXPERIENCES
In our Jungle, advertising is only awesome if it’s effective and that means our starting point with any partner or project is understanding the business problem and defining a clear strategy to address it.
We’re a channel agnostic big idea Jungle that always says no to average. Whatever the medium, we craft every piece of communication to ensure that “awesome” carries through to every consumer touchpoint.
With a mobile-first approach to digital marketing, our knowledge of channels, platforms, technologies and consumer behaviour puts your brand in hands, effectively.
There are a lot of prepared water brands in the market. THIRSTI isn’t one of them. THIRSTI Natural Spring Water is extraordinary because it comes from an extraordinary place – a natural source deep in the foothills of the Drakensberg Mountains. The primary objective of this campaign was to celebrate this source and, using real footage, show South Africans just how extraordinarily beautiful it is.
The second objective was to further establish THIRSTIs partnership with SA Rugby and The Springboks.
The third objective was, and we quote, “make it hilarious”
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