Guerilla Warfare in the Air, German Style
Mein Gott! It may not be the Luftwaffe but it’s definitely making mincemeat of the competition. The Germanwings planemob video popped up on our radar thanks to the twitter efforts of @johannschwella, founder of the blog 10and5.
It’s an awesome example of guerilla marketing in action, turning a simple, inexpensive execution witnessed by a few into a viral ad seen by hundreds of thousands (107365 in 6 days according to the channel we embedded it from at the time of publishing)
What a great idea, and done to perfection. Who says the Teutonic people don’t have a sense of humour? Ze Germans clearly still know a thing or two about winning battles in the sky.