Hopping on The Brandwagon Works, if you’re quick enough.
Seems that a lot of companies are utilising Barack Obama’s name, licensed or otherwise, to make some change of their own. Whether it’s Shepard Fairey selling prints, New Era doing Caps, custom shoe graphics or Veet’s print ad, everyone is hopping on the money train regardless if they have a ticket. My favourite so far is this guy, sent in by Gorilla buddy Steve Van Hemert.
Catching a ride on the latest hot topic takes quick turnaround time and snappy creative. Miss the buss and you just end up looking lame.
Send us links to your favourite examples, or email them to firstname.lastname@example.org.
The legit and the not-so-much.