“Retailers must embrace mobile social tools”
“Social media and next-generation smart devices have offered retailers a unique medium to develop new relationships with consumers while increasing sales numbers and staff knowledge of the brand.” (mobilemarketer.com) We believe this to be so true and it is an idea more and more brands should embrace. Social Media and Smart Phones are so unique because they enable retailers and brands to communicate with a consumer on a personal level. These forums promote two-way conversations… remember people get bored at just being talked at, so talk with them. More retailers and brands should be saying Hi to Social. Click here for the full article.