So what is this Social Media thing anyway?
Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
So what is Social Media REALLY about?
Social Media is about conversation.
Between people and others like them, sharing stories, experiences, ideas, connections, politics, habits, irritations, advice, rhetoric, memories, things that are funny, things that are sad, inspiration, motivation, bargains, rip-offs and more.
Creating, co-creating, and re-creating.
Through technology we have the ability to have conversations like never before. These conversations are happening whether you are involved or not, with your permission or not… And they are the most powerful behavior changer there is. We do like others like us do. In fact 70% of purchase decisions are based on friend recommendations that take place in these conversations.
How much value do you place on being a part of the conversation?
Whether you need a full stand-alone social media campaign, simple integration into your existing traditional media channels, or even just a chat to find about more about how your brand will benefit from a social presence, we would love to hear from you.