Old Spice: the lather has settled and the results are in
The hype around Old Spice has calmed down but the bubbles have far from burst. Results from sales take time to show exactly how successful a campaign has been. These results have now been analysed and yes, surprise surprise, the Old Spice Man has stopped a large amount of people from purchasing lady-scented body washes and turn to a more manly man shower gel. Watch this video for an awesome re-cap of the whole Old Spice campaign; from the adverts to the responses, it is almost impossible to get your head around how many millions of people responded to the Old Spice Man’s “Monocle Smile” and “Presidential Ab Point”s!