Context in Content

  Musings

There is a new C-word circulating through the marketing fraternity, and it isn’t at all what you think it is.

Facebook Paper is a Gamechanger

  Musings

It’s been a couple days since Facebook launched Paper for iPhone into the US iTunes Store. I had a look around the web to see what was being said, and . . .

Hovering, Not Art Directors

  Cool Sh*t

If you’re at all involved with advertising, marketing or any sort of collaborative creative process, you’ll be familiar with the experience: the over the shoulder opinion giver.

There Be Treasure

  Cool Sh*t

In the 5 years since Gorilla opened its doors, the only competition we ever entered was the Yogisip Keeps You Moving competition. We had no clients at the time, so . . .

FavouriTED: Our best TED Talks

  Cool Sh*t

We were recently asked to sponsor TEDxUmhlanga and it was a very easy request to grant. We love TED. The event is next week at Beluga in Gateway and we’re . . .

“Like to Enter” is now OK

  Musings

Facebook’s policy of not allowing their site functionality to be used as entry mechanics for contests has been dropped. Will this change have an impact on profiles and pages? . . .

Like Less, Enjoy More

  Musings

Facebook users are seeing too much content in their Newsfeed. This is a problem because the stuff they want to see is lost amongst the stuff they don’t.