AXE “HOMEWORK” : SOCIAL CONTENT
BEING STUCK AT HOME DOESN’T MEAN YOU CAN’T WORK ON YOUR GAME.
Connecting our fans with entertainment even when everyone’s stuck at home.
Educate and entertain AXE men while they’re stuck at home during lockdown.
Being stuck at home is the perfect opportunity to keep your game sharp without any distractions. So we gave our fans some Homework and the chance to turn the shut down into a step up. We asked MCs to share examples of their skills. Underground talent was given a chance to shine, our fans heard a few bars they probably wouldn’t have discovered, and one rapper secured studio time with Slikour and Lucas Raps, an industry legend and a rising star, for a chance to further his game.
More than 750 hours of listening and an engagement rate of over 11% shows we clearly caught the ear of our fans and kept them entertained. What’s more, over 1500 entries shows not only the level of musical talent waiting to be discovered but the level of hunger to be a star.
Slikour and Lucas Raps got things going through Instagram Live
We wanted to give up and coming guys time on air, but they couldn’t go away empty handed, so we rewarded them with airtime.
the bars came flooding in, but there could be only one winner, and that man was Steezy McLovin with his track Tsotsi.
It’s time to announce our Top Student! @steezymclovin69— AXE South Africa (@AXE_SA) April 29, 2020
Your homework has been on-point! Shout to everyone who submitted their homework. Stay tuned for more from AXE! #SprayAthome #StayAtHome
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