LIPTON ICE TEA “Match In Africa” : Sponsorship
DOING GOOD FEELS GREAT
Leverage our partnership with Match In Africa to reinforce our proposition.
Our sponsorship of the Federer and Nadal exhibition match gave us a huge platform to communicate that “Sunshine Makes Everything Better”. We set to work with In-Stadium promotions, Digital Media, Radio, Influencer partnerships and Activations, giving away tickets to the match that had sold out in mere minutes. Sunshine, philanthropy, and two giants of tennis (with Trevor Noah and Bill Gates as a bonus).
Not only did we get a ton of great responses from our fans (and some VERY happy ticket winners) we also raised over R20 000 in donations towards the Roger Federer Foundation on the day of the match.