SHIELD “Pressure Moments” : Media
PLAYING IT COOL IN THE MOMENT
Land the message that staying dry gives you the confidence to perform under pressure.
You can’t be “part of the conversation” if you aren’t relevant to the topic. We created contextual ads with messaging referencing in-match occurrences during the 2018 FIFA World Cup. These were served the instant topical moments occurred in the game. Predictable occasions like full time and unpredictable moments like a red card, goal or penalty all triggered media placement.
New Generation 2018
SILVER – Innovative Use of Digital Media
BRONZE (SA) – Channel / Media Strategy (Mobile Social)
LEADER – Social Media (Social Media Platforms)
LEADER – Craft (Most Effective Use of Content)