STIMOROL “Stimoji” : Social Media
KEEP IT REFRESHING, TO SAY THE LEAST.
Launch the “Mouth & Mind Refreshment” brand position into the SA market.
It’s a scientific fact that chewing gum improves mental focus and brain functionality. And while we use our mouths to communicate, these days images speak louder than words. Emojis, to be precise. So we refreshed those too, by creating a localised set. Then we put our fans’ brains to the test, using them to create puzzles.
BRONZE – Enabling Technology (Mobile Social)
LEADER – Craft (Art Direction)